An exec for Hallmark Channel is opening up in regards to the community’s plans to launch a brand new streaming service.
Hallmark Motion pictures Now might be rebranded as Hallmark+ later this 12 months and new content material might be accessible on the app, although there might be some main variations from different apps like Peacock and Paramount+, which host content material from networks like NBC and CBS.
Hallmark+ might be accessible for $7.99 monthly or $79.99 per 12 months. Subscribers may even get Hallmark Retailer rewards for having a membership.
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Hallmark Media’s EVP of Programming, Lisa Hamilton Daly, instructed Selection that the app won’t host a stay stream of the linear Hallmark Channel content material.
The 40 unique motion pictures airing through the Countdown to Christmas sequence may even not be accessible on the app. You may solely watch these on Hallmark Channel.
“‘Countdown to Christmas’ stays a linear expertise,” she instructed Selection. “The content material on the app goes to be Holidazed, Mistletoe Murders, our unscripted reveals and a few film trilogies developing that we haven’t introduced but. There’s going to be a bunch of vacation content material, however it’s going to be separate and completely different from what’s on linear.”
Hallmark Channel’s huge library of unique motion pictures might be accessible, although it’s unclear how lots of the movies might be steaming at any given time.
“It’s going to be a complete new expertise when it comes to each programming and the performance and look of it. We’re wanting on the linear panorama. It’s a bit grim. We’re nonetheless doing fairly nicely, however there’s solely so lengthy that which will final,” Lisa instructed Selection. “We’re desirous about how we discover our viewers the place they’re watching, and that’s the place our viewers are. And look, I do know we’re a bit late to the sport. However we’ve had an opportunity to go searching and see what everybody else is doing, see what the errors have been. We’ve got this chance to do that bigger, cross-company thought.”
Learn all in regards to the unique content material heading to the streaming service.
The post Hallmark Channel Exec Explains New Streaming Service, Reveals Which Content Won’t Be Available | Hallmark Channel, Hallmark Plus, Television | Just Jared: Celebrity News and Gossip first appeared on X Redditors.
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