MLS Teams Up With Adidas & BPC To Commemorate Juneteenth

Main League Soccer (MLS) teamed up with Adidas and Black Gamers for Change (BPC)–an impartial group of Black MLS gamers, coaches, and workers working to bridge the racial equality hole in soccer and society–to commemorate Juneteenth by amplifying the voices of the Black group inside and past sports activities.

Collectively, they launched a particular version pre-match “I AM #19” shirt (designed by Adidas Licensed Sports activities Graphics Supervisor Todd Stansbury) that acknowledges the importance of Juneteenth whereas celebrating all gamers as brokers of change.

“Juneteenth holds profound significance within the historical past and tradition of our group, and the 2024 pre-match tops symbolize Black Gamers for Change’s ongoing dedication to honor the previous whereas inspiring future generations,” stated Allen Hopkins Jr., Government Director, Black Gamers for Change.

“Via this collaboration and partnership with Main League Soccer and Adidas, the pre-match tops function a robust reminder of our shared journey and the progress we proceed to attempt for throughout the sport and past. They embody the rules of equality and connectedness, emphasizing that once we stand collectively, we’re stronger and extra unified in our pursuit of development and equality.”

Along with the “I AM #19” tops, MLS, BPC, and Adidas are releasing a brand new “Generations” marketing campaign that includes FC Cincinnati and U.S. Males’s Nationwide Workforce defender Miles Robinson together with a brief movie. Test it out beneath:

The “Generations” marketing campaign highlights the generational connection between first workforce professionals and Academy gamers, emphasizing unity, empowerment, and progress throughout the soccer group.

“It’s so vital to acknowledge the continuing work that Black Gamers for Change has executed and can proceed to do for the African-American group,” stated FC Cincinnati’s Miles Robinson.

“MLS, Adidas, and BPC have supplied a platform to have a good time, honor, and educate the league and our followers about African American historical past with this yr’s Juneteenth pre-match tops. It’s key to make use of these efforts as steppingstones to a brighter, extra simply future for all.”

For more information on the Juneteenth initiative, click on right here, and, if , head over to MLSstore.com or your native stadium retail location to cop The “I AM #19” pre-match tops. A portion of the proceeds will assist particular initiatives and organizations targeted on racial fairness and social justice.